Business wise, here’s what’s been going on:
Peaks
- excitement at finally getting the first little bit of the Mummo website out for beta testing, and seeing a few people sign up!
- teamwork and laughter on meeting up with my new advertising and marketing ‘partner’ (a daddo to 3 little ones, and all round great guy)
- inspiration and focus on meeting up with Nina Grunfeld, founder of Life Clubs and author of ‘The big book of me’ and ‘The big book of us’
- creative flow – having more and more ideas, and seeing inspiration everywhere
- anticipation as I look forward to attending the Innovation Edge conference tomorrow, where all sorts of interesting people including the Prime Minister and Sir Bob Geldof are speaking!
Troughs
- the frustration of things taking far longer than ever expected
- nervousness as more and more people get involved in mum-related ventures – will the arena just become too crowded?
- the fear of failure – will this work out, or will it turn out to be one VERY expensive learning experience?!
- disappointment at having to miss the SHINE unconference for social entrepreneurs
Tags: advertising and marketing, beta testing, fear of failure, Innovation Edge conference, Nina Grunfeld, SHINE unconference, social entrepreneurs
